Tata Motors Limited – The Company
Tata Motors Limited was established in 1945 and began manufacturing locomotives. The Company’s first commercial vehicle was manufactured in 1954. Tata Motors Limited is India’s largest automobile company. The Company is the world’s fifth largest medium and heavy commercial vehicle manufacturer, and world’s second largest medium and heavy bus manufacturer.
With the vision -“Best in the manner in which we operate, best in the product we deliver and best in our value system and ethics.” Tata Motors is still growing. Tata Motors is India’s most reliable, dynamic and futuristic automobile manufacturer. With more than 130 models spanning a wide range of Commercial Vehicles, Passenger Cars and Multi-Utility Vehicles, Tata Motors provides the wheels for India’s growth. With more than 50,000 employees Tata Motors have revenue of US$27.46 billion in 2011.
Mission of Tata Motors says –“Tata Motors is committed in letter and spirit to corporate social Responsibility.” It is a signatory to the United Nations Global Compact, and is engaged in community and social initiatives on labor and environment standards in compliance with the principle of global compact. According to this company plays an active role in community development, serving rural communities around its manufacturing location.
Tata Success story
http://en.wikipedia.org/wiki/Tata_Motors
Tata Daewoo: An indian success story in Korea
Tata Success story
Sources-
http://en.wikipedia.org/wiki/Tata_Motors
http://www.tata.com
Acquisitions
- In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South Korea.
- In 2005, Tata Motors acquired 21% of Aragonese Hispano Carrocera giving it controlling rights of the company.
- In 2007, Formed a joint venture with Marcopolo of Brazil and introduced low-floor buses in the Indian Market.
- In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which includes the Daimler and Lanchester brand names.
Tata Daewoo: An indian success story in Korea
In 2004, Daewoo motors ware about to bankruptcy, employee ware unhappy with the companies performance in Korea and related country. Tata Motors was the new owner. In 2004 Tata motors take its first move towered globalization by aquacition of Deawoo motors.
Tata promises the job security of the Deawoo employies. And Tata Motors used the name of the old company Deawoo.
After birth of Tata Deawoo Commercial Vehicle the new company was back to thack to rialto victory. And over the 4 years, Export jumps around 4 times to 4,280 from 874 units. Revenues more then double to 673 billion won(korean currency) from 292 billion won and operative profit grew more then eight times.
buses,luxury coaches and low-floor city buses.
Tata in Africa (Aquesition of_ Hispano Carrocera)
Now Jaguar is a part of Tata Motors India, people knows Jaguar as a premium brand of vehicle, that was the reason that Tata did not selling Jaguar with Tata name in market as per their Strategic thought.
When Tata bought Jaguar Land Rover it was its way to bankruptcy, but after Tata acquisition of JLR, company growth get doubled and now company is again stand as a one of the good company in the term of revenue.
The business is a major wealth generator for the UK, with 78 per cent of Land Rovers exported to 169 countries and 70 per cent of Jaguars exported to 63 countries. Sales to customers are conducted principally through franchised dealers and importers.
Tata Marcopolo Motors
Tata Marcopolo Motors is a 51:49 joint venture of Tata Motors and Marcopolo of Brazil. This joint venture have 30,000 unit plant to produce full range of world class intra-city and inter-city world class buses, the state-of-the-art bus manufacturing facility of Tata Marcopolo Motors at Dharwad (Karnataka) has begun commercial production. The Dharwad plant will cater to India’s growing need for world-class fully built buses for intra-city and inter-city transportation with international standard comfort, quality and safety.The plant will produce a comprehensive range of buses. The range, to be marketed under the ‘Starbus’ and ‘Globus’ brands, includes 16- to 54-seater standard buses, 18- and 45-seater luxury
The plant, at full capacity, will generate over 6,500 direct jobs.
Tata in Africa (Aquesition of_ Hispano Carrocera)
Tata Automobile Corporation SA was set up as a subsidiary of Tata Africa Holdings to market and distribute Tata vehicles (passenger cars and medium and heavy commercial vehicles) in South Africa.
In 2005,sensing an opportunity in the fully built bus segment, Tata Motors acquired a 21% stake in Hispano Carrocera South Affrica, The leading European bus and coach cabin cabin maker. In 2009, the company picked up the 79% stake in Hispano Carrocera SA for an undisclosed sum, making it a fully owned subsidiary.
Tata in UK
Jaguar Cars, founded in 1922, is one of the world’s premier manufacturers of luxury saloons and sports cars. Land Rover has been manufacturing 4x4s since 1948. Its products have defined the segments in which they operate.
Jaguar manufactures it vehicles in UK. And have over 16,000 business employs and about 3,500 engineers in two product development centers. On 27 march 2008 , Tata motors reached an agreement with ford to purchase their Jaguar Land Rover operations for US$2.3 billion. The sele was completed on 2 june 2008.Now Jaguar is a part of Tata Motors India, people knows Jaguar as a premium brand of vehicle, that was the reason that Tata did not selling Jaguar with Tata name in market as per their Strategic thought.
When Tata bought Jaguar Land Rover it was its way to bankruptcy, but after Tata acquisition of JLR, company growth get doubled and now company is again stand as a one of the good company in the term of revenue.
The business is a major wealth generator for the UK, with 78 per cent of Land Rovers exported to 169 countries and 70 per cent of Jaguars exported to 63 countries. Sales to customers are conducted principally through franchised dealers and importers.
