When we mentioned in the media, Tata Motors is represented as a very reputed company of India and is worldwide popular for its new innovations like Tata Motors Air Car, as well as for worlds cheapest car Nano (Peoples car). It is emerging in the European market as well as in other places in the world. With the Tata Motors acquisition of British JRL (Jaguar Land Rover), now Tata Motors is one of the major players in the international automobile industry. In India most of the trucks and buses are made by Tata Motors that shows the monopoly of Tata Motors in field of automobiles. Tata Motors is also famous for employee satisfaction in terms of salary and services. People want to work with the name of Tata.
Tata Motors is a big company and therefore there are always some issues regarding products and company policies. There is more positive impact in the media than is negative, this is mainly because Tata is running many nonprofit organization to support poor people as well as it is known for the good utilization of his workers by using good PR.
Tata Motors is also known for its Monopoly in Indian market and because of that a lot of issues are rising.
People claim that Tata officials have good contacts with the Politicians that help Tata more than they help other companies.
Political parties and people of Singur village were against the Tata projects in West Bangal. They claimed that Tata is taking their land without proper compensation.
As stated above, Tata Motors has invested in many nonprofit organizations but, at the same time, it has also invested in taking ecological measures such water treatment and antipollution motor technology. These kinds of investments are reflected in the media as a positive company approach to the society. In this way the company takes good advantage on today’s media social and ecological trends to improve their image.
On the other hand, newspapers and television news programs usually tends give more importance to other social issues that, in some cases, brings negative issues into even more negative ones, and this sometimes results as a bad image of another organization. In this kind of situations the Tata Motors image in the media has been greatly affected in a negative way, as it can be seen in the “Burning Nano” incident (see “Media Reports” page of this blog for more information).
