Strength
International strategy about new acquisitions, Tata added some of senior managers in the new companies or market. The benefit is that Tata Motors is able to exchange the expertise. Also by doing that the new company will do't need to setup new managerial post and company can run as per the old settings.
Tata Motors has a strategy to work with the old name of the company which Tata bought or acquires that does not effect the brand value. Tata is doing this because tata is new in International market and people outside india do not know about Tata Motors. For example:- Tata acquired Land Rover and Jaguar from Ford and now Tata is running these companies but Tata did not add Tata Name in to These luxury brand, that is giving more stability of these brands in the market.
The company has a strategy to expand its network in world wide and company already started by expanding its networks to South Africa, China, UK, South Korea,
Brazil and many others countries.
Strategy for local market customers and new costumers - Tata Motors is most trusted vehicle brand in India, and Tata is putting effort to be in same position by fulfilling the commitment done by company.
Tata Motors put emphasize on R&D, and developed some of the very useful machine for indian market for example- Tata Safari- India first sport utility vehicle,
Tata Nano- World cheapest car, Tata Ace- Indias first mini transport utility vehicle, Tata Indica V2- Car that is most fuel efficient in Indian Market. Tata is also working for Compressed air car- Motor Development International of France has developed the worlds first prototype of Compressed air car Named OneCat.
Tata Motors is a part of Tata groups of companies that has vey strong financial position.
Tata Motors is a big company it provides jobs to the unemployed people.
Tata Motors is known for good employee management that make it some of the best choice for work. That attracts the people and also increases the popularity of company.
Weaknesses
Tata as a international brand, do not produce luxury vehicles for domestic market. That is a disadvantage for company to competing with other Car makers in domestic market.
Tata Motors is not able to mere safety standards in their vehicles.
Tata Nano the peoples cars sells in continue decreasing that is also world cheapest car. The main reason behind this is - lack of security features in car as well as car is not made to drive in Highway. This car is made to attract for those people who wants to use it in city.
Company is lacking in advertisement of their brand and Media is focusing companies failures about Tata Nano now days. Company also started monthly payment system for Tata Nano that is 99rupee (14 SEK) per month that is cheaper then the mobile subscription per mont. That is developing negative phycology about Nano in people.
